Kobe Bryant is legendary on and off the court.
Yesterday, he flipped a $6 million investment into a $200 million haul. In 2014, Kobe invested in the sports drink BodyArmor through his company Kobe Inc. BodyArmor was worth $6 million and that meant that Kobe would own about 10% of the company and also be a board director.
At that time, Bryant believed in the company because Gatorade and Powerade had become, “bland with no innovation.” Within the first 12 months prior to striking their deal, BodyArmor generated $10 million in revenue. On Wednesday, Kobe Bryant’s stake became worth $200 million when Coca-Cola announced a minority stake purchase in the BodyArmor company. This minority stake isn’t surprising considering Coca-Cola already had a previous relationship with BodyArmor’s founders, Mike Repole and Lance Collins.
Vitaminwater’s cofounder was Mike Repole who sold the company to Coca-Cola in 2007 for $4.1 billion, and Lance Collins sold Fuze Beverage and NOS Energy Drink to Coca-Cola for $250 million in that same year. Kobe Bryant keeps winning even after he’s retired. Not only did he flip $6 million into $200 million, but earlier this year, he won an Academy Award for Best Animated Short Film for “Dear Basketball”
