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Congrats are in order to Snoop Dogg, who can now add “record label advisor” to his list of titles.
Def Jam Recordings announced earlier today that Snoop would join its team as their senior strategic advisor, saying the new role “will allow [Snoop] to strategically work across the label’s executive team and artist roster,” according to ABC News.
Snoop took to social media to share his news and tell fans a little more about his executive role. In the video, he explains his decision.
“Now, you may wonder why, so late in my career, would I wanna work for Def Jam Records,” Snoop says in the video, while “Fight the Power” by the label’s artist Public Enemy plays in the backdrop. “Well lemme tell ya, as a young rapper, Def Jam was the holy grail of hip-hop.”
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“So when I got the opportunity, my main focus on Def Jam was to help the artists and give them love and wisdom and guidance and understanding, teach them some tricks that I learned in the game — to diversify their portfolios to be superstars,” Snoop continued.
