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Pop star Rosalia, is the only Spanish-language recording artist to break into the general category of “Best New Artist”. The honor is bittersweet since all other Latin nominated artists were excluded from general Grammy’s nominations.
While Latin artists have been nominated for this category in the past, the award historically goes to those who record mainly in English. A win for Rosalia would be a win for Spain and the Latin music industry.
J Balvin and Bad Bunny lost “Record of the Year”, but plan to make a comeback in the category of “Best Latin Rock/Alternative/Urban Album”. Nominated together and against each other, success for either of them will undoubtedly make the community proud.
The question however, still remains…when do y’all think The Recording Academy will put an end to marginalizing Latin artists and finally consider them in general market categories?