Photo credit: Getty /  Amy Sussman

E-40 says he believes in supporting new upcoming artists.

He told Billboard that it was important for him to support them by putting them on his new album ‘Practice Makes Paper.’ E-40 said “There are lesser-known artists that I rock with, but they’re not out there the way they need to be . . . I can only give you a jump. It’s up to you to keep the car running. I’ll rock with anyone – vintage rappers, young dudes, anyone.”

E-40 also goes on to say that when he started in the game there was no one there to help him. It was by force not by choice that he made himself be heard.

Now with social media and being an OG of the game, E-40 doesn’t want anyone to feel helpless. “I’ve got a big heart and I believe in good Karma . . . I can’t help you if you don’t want the help.” He said. “There’s a special place in my heart for the up-and-coming talent.”

It’s not all about feelings but also money moves for E-40. The rap game is always changing and evolving so this also keeps him exposed to new fan bases and music. He says new artists can actually help him. “I can be introduced to some other fan bases, too. Let’s go, let’s get this money. There’s enough money out there for everyone.”

He had several features on his albums like Quavo, Roddy Ricch, A$AP Ferg, ScHoolboy Q, and Payroll Giovanni, to name a few. He believes this new wave of artists and the way hip-hop is changing will keep bringing artists together.